Athletes review game film. Surgeons review their cases. Fighter pilots debrief every flight. Investors see their returns but rarely learn which decisions drove them.
I'm a behavioral finance PhD and decision neuroscience researcher. I review your trading history, find your patterns, and coach you to make better calls on the decisions that matter most.

Built for wealth management firms, family offices, and the managers who run their capital to get transparency and better results.
I rebuild each portfolio from raw trades to attribute performance and benchmark along with the mandate. You get a clear roadmap of where performance is being gained and where it’s being lost so that growth can improve over time.
Performance: Returns against the benchmark, after costs and adjusted for risk.
Cost: How much return goes to fees, trading, and idle cash.
Decisions: Whether the manager’s buying, selling, and sizing add value, measured in dollars.
Fit: How well the portfolio matches its mandate, its limits, and its clients.
Process & technology: Whether the process is written down, followed in hard markets, and backed by the right tools and data.
I built the first half of my career as a finance professor, a hedge fund chief economist and a neuroeconomics researcher. I studied how people make financial decisions, and how to help them decide better.
The big finding by applying behavioral economics to the real world is that most mistakes are predictable, so they can be caught early. Now I coach people to do that, with a clear approach, behavioral analytics from Prof of Wall Street, and a real person in their corner.
I've worked with individual investors, hedge fund traders, portfolio managers, wealth managers and family offices. I help investors see their patterns clearly and build a process that improves how they decide.
